Online Shopping Holidays: A Boom for Retailers
When retailers think of “holiday shopping,” many set their sights on the heavy sales expected in the fourth quarter, when holidays like Diwali, Thanksgiving, Hanukkah and Christmas are clustered in...
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How Alibaba’s annual shopping festival is revolutionizing e-commerce
Alibaba’s Singles Day is revolutionizing the way hundreds of millions of Chinese consumers shop online, and the group’s founder is hoping this year’s event will do the same in global markets. The...
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How China’s Singles Day smashed global e-commerce sales records
Alibaba Singles Day, China’s 24-hour online shop-a-thon, has smashed all e-commerce shopping records after raking in US$14.3 billion in gross merchandise volume (GMV) – a 60 percent increase on the...
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Technology and innovation open new opportunities for O2O retail, starting in...
Online versus offline is a hot topic in retail marketing at the moment, and it is only set to get hotter as new technologies and innovations accelerate the opportunities for retailers. Here are three...
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How brands promoted themselves in the lead up to Alibaba’s Singles Day
This year’s Singles Day broke all records once again (transactions hit $14 billion – up 60 percent on last year), as retailers reaped the rewards of offering deep discounts and one-off deals in a...
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Mary Meeker report puts China (and WeChat) on the global stage
Last week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Meeker is a partner with Silicon Valley venture capital firm Kleiner Perkins Caufield...
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Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals
On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event has been dubbed Jiu Jiu and is being launched on...
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Alibaba racks up $17.8 billion in Singles’ Day sales
Black Friday and Cyber Monday are right around the corner, but the world’s biggest online shopping event, Singles’ Day, occurred last Friday, November 11 in China. This year’s Singles’ Day didn’t...
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How can retailers improve their mobile app experience?
It’s been 10 years since Apple and Google launched their respective app stores. There are millions of apps available for download and they account for the majority of our smartphone use. But only a...
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Google, Yandex and Baidu: Strategies for expanding your search marketing
Every brand wants to be a global powerhouse, right? But of course, breaking into other markets is easier said than done. Marketers must keep the diverse needs and cultures of consumers in mind,...
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